Instead, Intuit Assist will be able to connect the dots for members and provide personalized assistance based on their own financial data.
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When a member comes to Credit Karma with a question about how to manage their finances, they aren’t met with a generic response. Intuit Assist for Credit Karma - Credit Karma members will be able to use Intuit Assist to get highly personalized answers to their money questions.Intuit Assist is available to customers now, with enhancements rolling out in the coming months for the 2023 tax season. Whether a customer is filing on their own in TurboTax or working with a tax expert assisted by AI in TurboTax Live, Intuit Assist will unlock new value in TurboTax. Intuit Assist will augment tax experts’ knowledge with fast, personalized answers based on aggregated, data-driven insights, reducing the time spent searching, finding, and synthesizing responses for customers. In TurboTax Live, Intuit Assist will work alongside the experts to help them serve customers even more efficiently.
This will help reduce tax preparation time and help consumers gain faster access to refunds, with complete confidence that their taxes are done accurately.Īt the start of the tax preparation process, Intuit Assist will create a personalized tax checklist based on data the customer shares, enabling TurboTax and human tax experts to leverage the power of AI to proactively provide fast answers, personalized insights, and recommendations. It will get to know a consumer’s individual tax situation and apply its knowledge, navigating the tax code, including the latest changes.
Intuit Assist for TurboTax - Underpinned by Intuit’s decades of tax domain expertise, rich data, and proprietary, AI-powered Tax Knowledge Engine, Intuit Assist will work alongside tax filers of any income or complexity, helping them every step of the way. And they’ll be given the tools to make smart money decisions throughout their financial journey with Credit Karma. They’ll be able to get personalized recommendations throughout the year, with actions they can take to maximize their tax refund and accurately file taxes in record time with TurboTax. This responsible stewardship, paired with Intuit’s investments in AI and data over the last decade, boils down to a generative AI leadership position in the consumer and small business fintech space.”Ĭonsumers will find it easier than ever to manage and improve their financial lives. “We believe Intuit stands out for its ability to harness robust data across the small business, tax, and consumer finance segments to deliver accurate and personalized AI-driven experiences at scale. As people start to make financial decisions with the help of this technology, responsible stewardship and accuracy are paramount,” said Patrick Moorhead, founder, CEO, and chief analyst at Moor Insights & Strategy. “AI is fundamentally changing how we work and live. It will help level the playing field for entrepreneurs and small businesses that don’t have access to the same resources their larger enterprise competitors do, supporting those who need it the most. Intuit Assist will leverage rich customer data with AI and human experts to empower consumers and small business owners to more confidently make smart financial decisions. Intuit Assist spans the company’s products to harness their power and deliver new benefits in all-new ways to improve customers’ financial lives. “Leveraging our vast amounts of rich data and years of investment in AI and GenAI, we’re unlocking the power of our platform to reimagine AI-assisted customer experiences.” We’re creating a future where we do the hard work for small businesses and consumers to fuel their financial success, helping them achieve their dreams,” said Sasan Goodarzi, chief executive officer of Intuit. “With the introduction of Intuit Assist, we’re taking a giant step forward in powering prosperity for all. Intuit Assist will intuitively show, guide, help, and do the hard work for users, and connect customers to experts on our Live Platform to provide human assistance when needed. This data, combined with the power of Intuit’s AI-driven expert platform and the accelerated investment the company has made in GenAI, will deliver game-changing new experiences. Intuit Assist uses powerful and relevant contextual data sets spanning small business, consumer finance, and tax to deliver personalized financial insights to our 100 million small business and consumer customers. Embedded across Intuit’s platform and products with a common user interface, Intuit Assist will put the power of next-generation AI in the hands of customers.
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